Optimising the referencing of a site requires that you work on the content of your pages and determine how this content is perceived by the various search solutions (Google, Bing, Yahoo, etc.). In this context, several free and paid software programs are used to position the site by means of keywords in search engines. Another method is to automatically find the keywords on the basis of which the site is positioned on the first page. Here is how to recognise this.
Is your site well indexed?
It should be noted that it is useless to be quite visible or even very well positioned on expressions that have almost no relation with your offer (which becomes very dangerous) or do not produce a normal traffic. Read more information by clicking here. The main objective of the operation is to gain as many qualified visitors as possible to your « calls to action », it is fundamental to be part of a 100% marketing approach where the target visitors are defined with their expectations. This means that being well positioned means absolutely nothing. Rather, there must be a match between supply and demand for your site to be more or less well indexed. In addition, you must analyse the factors that block or slow down the referencing of your website through a study of the structure and content of the pages and your links.
What are the channels to your site?
The other way of recognising your site’s referencing is to study the means of its accessibility to Internet users. For example, thanks to solutions such as Analytics, you can identify the proportion of visits to the platform coming from a request on search solutions. By combining it with Google Search Console, you can find out which expressions really attract visits to the site. In addition, the professional in charge of the natural referencing of your site will be able, thanks to tools, to determine the visibility of the site, its referencing and to analyse the various possibilities of accessing your pages from the search engines.
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